Why Staging Matters

May 28, 2020 by DRG

In its early years, staging was occasionally used in vacant and hard-to-sell homes. Nowadays, more listings are staged than ever. Here’s why.

If you have an unfurnished condo or loft, it can impact how buyers view your space. Nowadays, buyers are more particular. They’re looking for fresh, thoughtfully furnished rooms where they can create their dream setting rather than buy into the seller’s life. And in the Downtown Minneapolis market, we are always working to have our condo and lofts listings stand out.

This is why staging has become so important!

The National Association of Realtors surveyed their members & released the findings of their Profile of Home Staging. They found that 62% of seller’s agents say that staging a home decreases the amount of time a home spends on the market. In addition, 50% of staged homes saw a 1-10% increase in dollar-value offers from buyers. Lastly, 77% of buyer’s agents said staging made it easier for buyers to visualize the home as their own.

The top rooms to stage in order to attract more buyers are the living room, master bedroom, kitchen, and dining room.

The Cost Breakdown

What a seller typically spends on staging is proportionate to the home size and condition, listing price, estimated return on investment, and competition. Sometimes sellers may not have to spend funds at all since some agents offer their time for decluttering, rearranging furnishings, and making suggestions. We connected with Ashley Lone, of Ashley + Louis Design to get her insight.

Home Stagers’ services range from paint color selection and decluttering strategies, to providing different furniture packages depending on the size of your home, condition and list price. Staging packages can range from $1,500.00 – $5,000 and up.

“What I like to articulate to my clients is that staging is an investment with proven results,” says Ashley Lone of Ashley + Louis Design. “It typically leads to increased list price, more offers, and less days on market. So, in a way staging ends up paying for itself.” 

10 Questions to Ask When Hiring A Stager
Once you have identified with your Urban Realtor that you need to stage your condo or loft, here are a few questions to ask your stager:

  1. Can you provide photos of past work?  Can you explain your staging strategy?
  2. Do you usually stage all the rooms in a house or condo, or just a few key rooms? Which ones?
  3. Do you recommend taking down artwork and curtains and removing most accessories?
  4. Do you own or rent your staging inventory? If the furnishings will be rented, how long is the rental period?
  5. Can any of my client’s furnishings be used for staging, and if so, which ones?
  6. Do you recommend other improvements, such as painting, polishing floors, or resurfacing kitchen cabinets? 
  7. Do you offer expertise concerning the property’s exterior?
  8. How will the seller will be charged? Is it by the number of rooms, hours on the clock, or a flat fee for the entire project?
  9. What’s your average return on investment? What type of financial result may my client see with staging vs. not? 
  10. Do you have a staging contract that my client can review?

Contact DRG
Ready to sell? Give us a call to schedule a no-obligation, one-on-one consultation today! Remember to visit our Ultimate Condo Guide to browse through a stunning selection of condo units, all located in your favorite downtown neighborhoods.

Sources: by Barbara Ballinger, Keeping Current Matters and Ashley + Louis Design

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